Store Gate

We help
European CPG
brands grow in
US retail

Your dedicated US commercial team, not just another broker.

Work with us
5.0

Trusted by dozens of European brands

We work with America’s top 100 retailers to put your brand on their shelves

Walmart
Amazon
Costco
Kroger
The Home Depot
Walgreens
Target
CVS
Lowe's
Albertsons
Publix
Best Buy
Dollar General
H-E-B
Aldi

Store Gate is the US commercial team for European consumer brands. We build and run the whole plan to win with America’s top retailers, and we prove it before you scale.

  • Former Fortune 500 leaders
  • Direct buyer relationships
  • Proof before national spend
  • One team, end to end
  • A select number of brands
  • Exclusively for European brands
About us

Proven at the very top

Walmart Private Brands

$0B

Our leadership ran Walmart's Private Brands business across Consumables and Health & Wellness.

Kraft at Walmart

$0B

We managed Kraft's book of business at Walmart, from line reviews to the weekly numbers.

Items launched

0+

Products taken from idea to shelf, including the launch of Great Value Organics.

Years of combined experience

0+

Across CPG, retail and international trade, on both sides of the buyer's desk.

Work with us

Everything your brand
needs, run by one team

Our services

What sets Store Gate apart

Swipe to compare

  • Traditional broker

    A listing, if it lands
    Store Gate1 / 9
    The full commercial plan, built and run

  • Traditional broker

    Account reps working a portfolio
    Store Gate2 / 9
    Former Fortune 500 leaders on your account

  • Traditional broker

    Submissions through the retailer portal
    Store Gate3 / 9
    Direct relationships with buyers

  • Traditional broker

    Launch wide and hope
    Store Gate4 / 9
    Test in one region, then scale

  • Traditional broker

    Trade spend left to you
    Store Gate5 / 9
    A trade plan built retailer by retailer

  • Traditional broker

    Import and compliance are your problem
    Store Gate6 / 9
    Import, labeling and compliance handled

  • Traditional broker

    Commission on every sale
    Store Gate7 / 9
    A phased engagement, stage by stage

  • Traditional broker

    As many brands as they can sign
    Store Gate8 / 9
    A select number of brands each year

  • Traditional broker

    Your team never learns the US
    Store Gate9 / 9
    Your team trained to run the US
Work with us

Five promises behind
every brand we take on

  • Proof first

    We test in one region with one retailer before you spend a dollar nationally.

  • Senior leaders

    The former Walmart, Kraft and Campbell's leaders you meet are the ones doing the work.

  • Straight answers

    If the numbers say no, you hear it early and cheaply, not after the money is spent.

  • Select brands

    We take on a limited number of brands each year, so yours gets our full attention.

  • Built to last

    We train your team to run the US, so it keeps working long after launch.

We validate before we scale

  1. 1

    Assess

    We look at your brand, your category and your readiness for US retail. Honest answers before any money moves.

  2. 2

    Validate

    A controlled launch with the right retailer and the right items. We read velocity, margin and repeat, and build the case a buyer needs to expand you.

  3. 3

    Scale

    National distribution across Mass, Club and Grocery, with the team and systems to run it.

  4. On shelf, nationally.
“Store Gate got us into the buyer meeting prepared, and on shelf in a test market before we'd spent real money. Then they ran it.”
Client name, Founder of Brand name

Let’s help bring your brand to America

We partner with a select number of European brands each year.

Work with us